100+ Power Words To Improve your Writing

Words can be a powerful tool when it comes to capturing attention, increasing engagement, and growing sales.

Specific words have the ability to trigger specific emotions in prospective customers and make a good or service seem like an absolute necessity.

Whether it’s in email campaigns, product descriptions, or general website copy utilizing the right power words for your brand can make all the difference in how your product is perceived.

Here is a comprehensive list of some recommended power words based on different feelings you may want to evoke within your target audience:

Fear Power Words

You’re probably thinking, “Well, I don’t want to scare my audience so why would I use fear words?” The objective of using fear power words isn’t to actually frighten your readers; it is to make them fearful of what might happen if they don’t buy your good or service.

• Fooled

• Beware

• Risky

• Costly

• Avoid

• Hazardous

• Scary

• Alarming

• Devastating

• Trap Heartbreaking

• Blinded

• Untested

• Backlash

• Menacing

• Lurking

• Painful

• Pitfall

• Caution

• Catastrophe

• Poor

• Dangerous

• Deadly

• Shocked

• Disastrous

• Targeted

• Toxic

• Looming

Safe/Reassuring Power Words

People want to feel safe, especially now. These reassuring power words are perfect for getting your audience to trust your brand and the products you are offering them.

• Authentic

• Secure

• Backed

• Tested

• No-Strings Attached

• Forever

• Proven

• Verified

• Privacy

• Lifetime

• No-Obligation

• Endorsed

• Certified

• Money Back

• Protected

• No Questions

• Anonymous

• Reliable

• Best-selling

• Guaranteed

• Results

• Genuine

• Official

Premium/Exclusive PowerWords

It’s no secret that consumers tend to buy products that seem exclusive, top-tier, and luxurious. Take your marketing up a notch with these premium power words to make people want what you have.

• State-of-the-art

• Fresh

• Pristine

• Premium

• Brand-New

• Wealthy

• Limited

• Rare

• Unique

• Authentic

• Model

• Hand-crafted

• Luxurious

• Exotic

• Select

• Edition

• Few

• Secret

• Invite-only

• Premium

• Exclusive

• One-of-a-kind

• Custom

• Curated

• Insider

• Illusive

• Key

Urgency Power Words

FOMO, or the fear of missing out, is a real thing. These power words create a sense of urgency and help push prospective buyers through to the checkout before they miss out.

• Expires

• Now

• Instantaneously

• Soon

• Limited-time

• Only

• Hurry

• Temporary

• Final

• Limited-edition

• Instantly

• Scarce

• Going-fast

• Sudden

• Be the first

• Quick

• Immediate Opening

• Last Available

• Last chance

• Save Now

• Act Now

• Rush

• Deadline

• Clearance

Sexy Power Words

Sexy power words aren’t actually sexual in nature. However, they are a powerful tool in creating an intense desire or craving for something ⎯ so why not let that something be what you are selling!

• Revolutionary

• Captivating

• Extraordinary

• Sensational

• Amazing

• Remarkable

• Magical

• Confidential

• Startling

• Ravishing

• Private

• Forbidden

• Revolutionary

• Breathtaking

• Stunning

• Dazzling

• Brilliant

• Compelling

• Dreamy

• Zesty

• Exquisite

• Mesmerizing

• Epic

Value Power Words

Everyone loves to save money or feel like they are getting the biggest bang for their buck. Convey the deep value your audience will be receiving if they buy your product with these value power words.

• Free

• Bargain

• Affordable

• Essential

• New

• Proven

• Professional

• Tested

• Scientific

• Lucrative

• Deal

• Unbelievable

• Better

• Unique

• Improved

• Bonus

• Convenient

• Effective

• Massive

• Lifetime

• Impactful

• Advanced

• Lowest

• Highest

• Expert

• Certified

• $

• %