Unleashing the Power of Storytelling
When it comes to creating a website, you want it to leave a lasting impression on your audience and be easy to understand and remember. This is where the Building a Storybrand formula comes in. At FitWebsites, we believe that storytelling is the key to creating effective and memorable websites, and that’s why we use Building a Storybrand.
What is Building a Storybrand?
Building a Storybrand is a methodology that utilizes storytelling to craft websites that connect with the audience. Based on the principle of “show, don’t tell”, it aims to make the information on a website interesting and easy to comprehend. Unlike conventional websites that present information in a straightforward manner, Building a Storybrand weaves the information into a story that resonates with the audience and leaves a lasting impression.
Why is Storytelling More Effective than Straightforward Information?
Our brains are wired to understand and retain information better when presented in the form of a story. When we hear a story, we not only remember the information but also form a connection with it. By using storytelling, FitWebsites ensures that your website is not just a collection of facts, but a compelling story that sticks with the audience.
The Building a Storybrand Formula
The Building a Storybrand formula is a proven method to make sure your website is both effective and easy to understand. It comprises five key elements:
- The Clear Hero: This refers to you or your company, who is the protagonist in the story.
- The Problem: The problem that needs to be solved by the hero.
- The Guide: The website, which serves as the guide to help solve the problem.
- The Plan: The solution to the problem, presented in a step-by-step manner.
- The Call to Action: The final step that prompts the audience to take action.
Just like a well-written book or movie, FitWebsites ensures that your website has a clear beginning, middle, and end. This structure makes it easier for visitors to understand what the website is about and what they need to do next.
The Benefits of Using Building a Storybrand
By using the Building a Storybrand formula, FitWebsites creates websites that not only provide valuable information, but also leave a lasting impression on the audience. The benefits of using this approach include:
- Improved Understanding: By weaving the information into a story, the audience is able to comprehend and retain the information better.
- Increased Engagement: A well-crafted story that connects with the audience is more likely to keep them engaged and interested in the website.
- Long-Lasting Impact: By creating a memorable story, your website is more likely to stick with the audience and leave a lasting impression.
Plus it’s been well researched
- The brain processes stories 60,000 times faster than plain information: According to a study by neuroeconomist Paul Zak, stories activate more parts of the brain and create a stronger emotional connection, which makes them easier to remember and understand.
- People are 22 times more likely to remember a fact when it’s paired with a story: In a study conducted by researchers at Wharton School of Business, people were able to recall facts more accurately when they were presented in the context of a story, as opposed to just being listed on their own.
- Storytelling increases engagement by up to 30%: A study by social media management platform Buffer showed that articles with a clear narrative structure and storytelling elements had 30% higher engagement rates compared to articles without them.
- Stories can increase persuasive power by up to 43%: A study by researchers at Stanford Graduate School of Business found that people were 43% more likely to follow through on a request when it was framed as a story, compared to when it was just a list of facts.
FitWebsites’ use of the Building a Storybrand formula is a game-changer in the world of website design. By harnessing the power of storytelling, FitWebsites creates websites that are not only easy to understand but also memorable and impactful to get you better results.