What is geotagging?
Geotagging is the process of adding metadata to an image to indicate where it was taken. For example, a Pilates studio could geotag images of its trainers in the studio to indicate their location. Geotagging is a great way to increase the relevance of your website and increase your search engine ranking. When a Google search engine searches for a location in your geotagged images, they will rank the website higher.
Why is GeoTagging important for SEO
Geotagging is very important for ranking higher when it comes to Local SEO. A major part of Local SEO (Local SEO is the SEO done to rank a website for search queries in a specific geographical location like a city or county. Such as if you were a pilates Studio you would want to be appearing high on Google for the search term ‘Pilates in Balmain’)
SEO Experts will geotag your images to further prove to Google you are actually in the area you said you are in. Geotagging increases traffic to your website as Google has shown a preference for geotagged images.
How to Geotag your images?
In this article, I will explain how to geotag your images before you add them to your website.
Step 1. Access GeoImgr
The first step is to go to the GeoImgr website at www.geoimgr.com. Once you are on the website, you will see a map of the world, as well as a menu of options on the left-hand side of the screen. There is a free version but I recommend paying the subscription for one month and cancelling afterwards. It’s $10.
Note: Geolmgr is free for 5 images per or you can choose a paid plan.
Step 2: Select your image
Next, select the “Choose File” button to upload the image that you want to geotag. You can also drag and drop the image file into the upload area. You can bulk upload to speed up the process.
Step 3: Geotag your image
Once your image is uploaded, you will see a preview of the image on the map. You can now click on the location on the map where the photo was taken. You can also use the search bar at the top of the screen to search for a location by address or place name if you pay for the pro version.
Step 4: Apply the Geotag to your images
Click on the ‘Write EXIF Tag’ Button on each image and then click ‘Download’ to download the geo-tagged images to your computer.
Step 5: Download the image to your computer
Once you have verified that your image has been geotagged, you can download it to your computer. You can download it using the standard “Download” button on your browser.
Step 7: Upload to your site.
Hot Tip: Remember to name your images!!
Avoid generic filenames like “IMG_1234.jpg” or “photo.jpg”. Instead, use descriptive and relevant filenames that include keywords related to the image. For example, if you have a photo of a sunset in Hawaii, name the file “sunset-hawaii.jpg” instead of something generic. The more descriptive the name of your file is, the higher your chances of ranking in Google’s photo search results. As a bonus, this will make it much easier for you to upload your photo to the right place in the future.