Writing about the latest in design and marketing.

If you are reading this, chances are you have dreams of starting a business. An entrepreneurial itch, if you will. And perhaps you have some reasons – some excuses – as to why you won’t be successful or why now is not the right time. Well, guess what? The only thing an excuse does is […]

Words can be a powerful tool when it comes to capturing attention, increasing engagement, and growing sales. Specific words have the ability to trigger specific emotions in prospective customers and make a good or service seem like an absolute necessity. Whether it’s in email campaigns, product descriptions, or general website copy utilizing the right power […]

What’s in a business name? Coming up with the right name for your business requires more thought than you might think. Finding something that is meaningful to you, memorable to your customers, and not already in use can be a challenge. However, the name of your business heavily influences your success and is, therefore, worth […]